There are a number of reasons that businesses don’t create a professional online presence. Most of the time the culprits are budget, time, human resources, and just general lack of knowledge. The problem is that when businesses decide against creating an online presence, they miss out on a huge opportunity. Forget about trying to be super advanced – let’s start with the very basics, the foundation to online marketing. Businesses need to make sure their websites are their storefront; that it invites consumers to become paying customers. In this digital age, there’s no excuse for not having a business website. Having a website means businesses can capture leads, sell product, and increase their reach.