In the age of the Internet, privacy is a luxury and you have to constantly be on your heels to maintain it. Facebook makes it particularly hard for users to guard their personal data. Despite many changes, Facebook privacy settings remain complicated. Moreover, past updates have unexpectedly made previously private information available to the public. […]
Tag Archives: Web Content
SEO Isn’t What You Think It Is
Updates to Google’s algorithms mean that social engagement, rather than search engine trickery, yields top results. Marketers are buzzing from the aftershocks of Google’s recent most updates, code-named Panda and Penguin. Panda, which launched around February of 2011, started using artificial intelligence in new ways to enforce the best practices guidelines Google had long provided […]
Facebook losing on customer satisfaction
It’s got rivals beat on market penetration, but Facebook is getting low marks for satisfaction in a new customer-satisfaction survey, and that has one analyst firm suggesting that Mark Zuckerberg and company better watch their backs. Facebook scored 61 out of 100 on a satisfaction scale released today as part of the American Customer Satisfaction […]
Can negative SEO really get your site penalized?
On April 24, Google introduced its Penguin update — a change to its algorithm that attempted to rectify issues associated with websites rich in low-quality links. These low-quality links include sponsored links, links referring back to unrelated websites, and those that refer back to sites whose anchor text repeat the same keywords, for example. In […]
Real world tips for building social media relationships
Social media is a big term that can sometimes be overwhelming to businesses. It is easy to get caught up the urgency of it, the great tools and the vast amount of social media options. But social media, at its core, is about the people. If you do not have an engaged audience, then all […]
SEO Beats PPC & Social Media For Generating Leads
SEO is the number one source of leads for both B2C and B2B marketers, beating out both PPC and social media marketing in a recent survey of online marketers. But more of those surveyed say they plan to increase their social media marketing budgets in 2012, ahead of SEO and PPC. More Information For more […]