The Anatomy of an Effective Landing Page

There are many different ways to run a business online, and methods will vary depending on the industry, the target customer, and many other factors. Marketers are often concerned with gaining online exposure, increasing visibility, and attracting web traffic, but the ultimate (occasionally overlooked) goal for all online businesses is not simply generating interest — it’s generating […]

Can negative SEO really get your site penalized?

On April 24, Google introduced its Penguin update — a change to its algorithm that attempted to rectify issues associated with websites rich in low-quality links. These low-quality links include sponsored links, links referring back to unrelated websites, and those that refer back to sites whose anchor text repeat the same keywords, for example. In […]

The true value of social media

Last week’s hype surrounding the Facebook IPO centered almost entirely on the potential value of a user base approaching 1 billion people. Social media audiences and users have come to represent value. Coca-Cola alone has nearly 42 million Facebook fans, with almost half a million people talking about them at any given moment. Forty-two million […]

Google+ Rolls Out New Look

Google announced on Wednesday that it is rolling out a significant redesign for its social networking platform Google+, which will allow users to create a more customized experience on the site. The company said it will introduce a variety of new features to the site in the next few days, from customizing apps and the […]

DuckDuckGo Grows Another 50% Adds Cloud Features

DuckDuckGo, the little search engine that could, had another record month for traffic, up 50 percent to 45 million total direct searches for the entire month, an average 1.47 million per day, founder Gabriel Weinberg wrote in an email to users. “Thank you for helping to continue to spread DuckDuckGo,” Weinberg wrote. As part of […]

ISPs Caught Hijacking & Redirecting Search Results

Careful who you’re hiring to handle your Internet service: The New Scientist reports that several ISPs are allegedly hijacking searches conducted on search engines and redirecting in order to make a quick profit. A searcher would search for a keyword such as [apple] and the ISP may take that user through a redirect via an […]