In the past four quarters, Google made a whopping $32.2 billion in advertising revenues. Today, WordStream, a provider of search marketing software, published a nice infographic showing the twenty most expensive keyword categories in AdWords. At the top of the list is “insurance”, with a top CPC (cost per click) of almost $55. There are […]
Tag Archives: SEO
Thas also been a lot of talk about social rank signals. In this article, we’ll talk about recent Google algorithm changes as of January 2011 and discuss social rank signals. If you have a high PageRank Twitter profile, the links you tweet will have an effect on the search activity related to that link; it […]
Secrets to Building a Good Website
Your website is no Starbucks—that is, you don’t have the surefire benefit of a habit-forming chemical additive to keep readers elbowing their way on to your homepage as if you were giving away, say, Iced Grande Skinny Mocha Lattes (one cream, two sugars, please). But it doesn’t mean your content can’t be equally addictive. Want […]
5 Reasons Why Content Marketing IS The New SEO
Given Google and Bing’s recent revelation that social media is now a factor in determining website rankings, content marketing should be considered the number one search engine optimization strategy. For inbound marketers this totally makes sense, because frequently publishing high quality content and distributing it via social media is the best way to take advantage […]
All About SEO – Frequently Asked Questions
Q: “What exactly is SEO, why do I need it and how does it work. More importantly, what specifically do I need to do about SEO?” A: Simply put, SEO is the process of optimizing your website by improving the internal (behind-the-scenes web techy stuff) and the external (web content, pages, images, etc.) setup in […]
SEO Trends – What 2011 Holds for Us?
The most interesting area to look forward to is Search Engine Optimization (SEO), without which no website under the sun passes the fitness test. The SEO domain has got a tremendous boost owing to the growing popularity of social networking sites and various improvements in search technology. Social Media Optimization activities may include back links […]