SEO Beats PPC & Social Media For Generating Leads

SEO is the number one source of leads for both B2C and B2B marketers, beating out both PPC and social media marketing in a recent survey of online marketers. But more of those surveyed say they plan to increase their social media marketing budgets in 2012, ahead of SEO and PPC. More Information For more […]

Want to put all your efforts in Social Media? Think again…

A company‚Äôs website – not Social Media – is critical to online sales. In fact, company websites are the No. 1 source of online sales and seven times more effective than social media at customer acquisition, according to an article on ZDnet based on a joint study by marketing technology company Demandbase and online business […]

4 Creative Ways to Attract More Visitors to Your Website

“How can I get more website visitors?” This is one of the most common questions I hear from clients, frustrated at the lack of business their website brings them. Often, there isn’t much wrong with the site itself — it’s professionally designed, and the portfolio is full of gorgeous work. But it just sits there, […]

ISPs Caught Hijacking & Redirecting Search Results

Careful who you’re hiring to handle your Internet service: The New Scientist reports that several ISPs are allegedly hijacking searches conducted on search engines and redirecting in order to make a quick profit. A searcher would search for a keyword such as [apple] and the ISP may take that user through a redirect via an […]

Why search still trumps social

There’s a growing tendency to judge a website’s performance not just on the number of visitors it generates, but the amount of time people spend on a site. The question is what are people doing and why are they doing it? Don’t just fish where the fish are — fish where the fish are hungry. […]

New Web address boom could be search engine boon

The decision to open the Internet to a flood of Web addresses ending in anything from company names to social movements could prove a boon to search engines. The Internet’s global coordinator on Monday approved the creation of website addresses ending in just about any word, triggering one of the biggest ever shake-ups in how […]

Google

Thas also been a lot of talk about social rank signals. In this article, we’ll talk about recent Google algorithm changes as of January 2011 and discuss social rank signals. If you have a high PageRank Twitter profile, the links you tweet will have an effect on the search activity related to that link; it […]