They have become the standard violator appearing on advertising; in the corner of print ads, across billboards, on buses, or in pieces of direct mail. You’ve seen them; that little block of even littler squares. Unfortunately the technology behind QR codes was not invented for advertising and marketing; we are just co-opting its usage, and […]
Tag Archives: QR Codes
The Truth about QR Codes
You’ve probably noticed already some small, square codes popping up in places like print ads, magazines, billboards and trade-show booths. These useful, efficient little marvels are QR codes, also known as Quick Response codes. Although virtually ubiquitous in Europe and Japan, they’re just starting to gain popularity in the States. QR codes are readable by […]