Marketing Trends Small Businesses Need To Know

Recent research suggests two main trends for small businesses working to build their online presence have emerged; mobile optimization and content creation. These two trends support other statistics showing small business marketers are moving to invest more in digital marketing during 2013 and why you should focus on mobile and content today. At the end […]

How to Craft Phenomenal SEO Landing Pages

When it comes to landing pages, most of the talk, tips, and advice revolves around creating landing pages for paid search. SEO landing pages, on the other hand, don’t get as much press, which is odd considering they’re twice as hard to master. You see, unlike PPC landing pages where the lone objective is to […]

Innov8 for Health ready for Year 2

A wonderful Cincinnati-based initiative to empower healthcare innovation in our region! Innov8 for Health’s inaugural year was about getting this region’s entrepreneurs engaged in health care, an industry that has been slower than others to embrace a culture of innovation. The goal wasn’t to innovate for the sake of innovation. It was about solving real […]

How To Brand and Grow Your Company Through Marketing

Companies want to grow. Obvious statement, right? This is the reason why we all have jobs as marketers; companies need to grow and they need people who understand how to do that. […] Produce content As Will Critchlow said, you don’t have to have money, but you do have to have one of these: Time […]

5 Tips to Empower Your Email Marketing

Email is has proven to be a very effective way to drive engagement with consumers. Here are five things to ask yourself in order to create an email campaign that will drive maximum engagement. 1. Is it Easy on the Eyes? Make sure that you have less text that is spaced out and that your […]

SEO Isn’t What You Think It Is

Updates to Google’s algorithms mean that social engagement, rather than search engine trickery, yields top results. Marketers are buzzing from the aftershocks of Google’s recent most updates, code-named Panda and Penguin. Panda, which launched around February of 2011, started using artificial intelligence in new ways to enforce the best practices guidelines Google had long provided […]

5 reasons businesses fail with social media

As someone who helps businesses with their social media presence, I’m here to tell you how your business can be successful on the social web. However, no matter how many tips and tricks I give you, some businesses are destined to fail online. Why? Here are five common reasons I see business crash and burn […]

The true value of social media

Last week’s hype surrounding the Facebook IPO centered almost entirely on the potential value of a user base approaching 1 billion people. Social media audiences and users have come to represent value. Coca-Cola alone has nearly 42 million Facebook fans, with almost half a million people talking about them at any given moment. Forty-two million […]