Symantec: Spammers now offer fake URL shorteners

Spammers for the first time are now establishing their own fake URL-shortening services, according to a report from Symantec Corp. In the scheme, shortened links created on these fake URL-shortening sites are not included directly in spam messages. Instead, the spam emails contain shortened URLs created on legitimate URL-shortening sites. These shortened URLs lead to […]

8 Things Every Internet Advertiser Should Know

Media buyers follow the masses, who are migrating away from traditional print and TV mediums in massive numbers. More people now get their news online than in newspapers. Nielsen found one million fewer U.S. households watching prime time over last year, while the online audience has almost doubled. Then there’s Facebook, where over 550 million […]

How HTML5 Is Influencing Web App Development

Over the last 12 months, the momentum behind HTML5 has continued to build, with application developers, browser makers and hardware vendors fully embracing and supporting the web of the future. Consumers have started to embrace HTML5 as well, especially as more users understand the benefits and potential that HTML5 can mean for the future. With […]

Branded content: Shoveling sh*t or fostering solutions?

The concept of branded content isn’t new; even as the pervasiveness of the digital lifestyle has given rise to the social consumer to provide brands with new channels of access, delivery formats, and greater self-initiated reach. The underlying premise is that brands using these social media tactics are an authority in their space. Yet, there’s […]

Secrets to Building a Good Website

Your website is no Starbucks—that is, you don’t have the surefire benefit of a habit-forming chemical additive to keep readers elbowing their way on to your homepage as if you were giving away, say, Iced Grande Skinny Mocha Lattes (one cream, two sugars, please). But it doesn’t mean your content can’t be equally addictive. Want […]

The Internet Has Challenges: Five of Them

The top five challenges for the Internet on its 20th anniversary should come as no great surprise to anyone who follows the industry, or rather, industries. But now they’re at least semi-official – The International Academy of Digital Arts and Sciences, the organization behind the prestigious Webby Awards, has come out with its top five […]