Branded content: Shoveling sh*t or fostering solutions?

The concept of branded content isn’t new; even as the pervasiveness of the digital lifestyle has given rise to the social consumer to provide brands with new channels of access, delivery formats, and greater self-initiated reach. The underlying premise is that brands using these social media tactics are an authority in their space. Yet, there’s […]

Secrets to Building a Good Website

Your website is no Starbucks—that is, you don’t have the surefire benefit of a habit-forming chemical additive to keep readers elbowing their way on to your homepage as if you were giving away, say, Iced Grande Skinny Mocha Lattes (one cream, two sugars, please). But it doesn’t mean your content can’t be equally addictive. Want […]

The Internet Has Challenges: Five of Them

The top five challenges for the Internet on its 20th anniversary should come as no great surprise to anyone who follows the industry, or rather, industries. But now they’re at least semi-official – The International Academy of Digital Arts and Sciences, the organization behind the prestigious Webby Awards, has come out with its top five […]

All About SEO – Frequently Asked Questions

Q: “What exactly is SEO, why do I need it and how does it work. More importantly, what specifically do I need to do about SEO?” A: Simply put, SEO is the process of optimizing your website by improving the internal (behind-the-scenes web techy stuff) and the external (web content, pages, images, etc.) setup in […]

18 Fun Interesting Facts You Never Knew About The Internet

Well, it’s official. Pretty much everyone now has broadband and the majority us of use the Internet more than we watch TV. Everyone and their grandmother is on Facebook, and many of us have some kind of embarrassing moment enshrined on YouTube. But how much do you really know about the Internet revolution? More Information […]

Websites Rein In Tracking Tools

Major websites are moving to limit the number of tracking technologies like “cookies” spreading on their sites, hoping to keep lucrative data about visitors for themselves—and avoid privacy risks. More sites are counting the number of tracking tools—software that can clandestinely monitor people’s activities online—that are being installed on the computers of people who visit […]