Five steps for growing your social marketing engagement

Atlanta Business Chronicle has just kicked off Social Madness, a contest recognizing companies that have shown significant increases in their social presence. To complement this initiative, we put together five important steps for companies to grow their social engagement. Social is taking on a critical role in marketing. In fact, it’s swiftly becoming the connective […]

Google+ Rolls Out New Look

Google announced on Wednesday that it is rolling out a significant redesign for its social networking platform Google+, which will allow users to create a more customized experience on the site. The company said it will introduce a variety of new features to the site in the next few days, from customizing apps and the […]

Want to put all your efforts in Social Media? Think again…

A company’s website – not Social Media – is critical to online sales. In fact, company websites are the No. 1 source of online sales and seven times more effective than social media at customer acquisition, according to an article on ZDnet based on a joint study by marketing technology company Demandbase and online business […]

Why you Should NOT Check Personal Email at Work

With technology and social networking playing an increasing role in the workplace, various legal cases are popping up regarding trade secret violations, privacy and social media as a whole. Michael Droke, co-department head of the Labor and Employment Group at Seattle law firm Dorsey & Whitney LLP, talks about how companies can protect themselves from […]

What Can Social Media Tell Us About American Society?

America is obsessed with its social media tools – more than half of all Americans have a social networking profile. But what does social media tell us about American society? Is our use of social tools a reflection of our interests and behaviors? Apparently we Americans have a lot to say (48% of all bloggers […]

ISPs Caught Hijacking & Redirecting Search Results

Careful who you’re hiring to handle your Internet service: The New Scientist reports that several ISPs are allegedly hijacking searches conducted on search engines and redirecting in order to make a quick profit. A searcher would search for a keyword such as [apple] and the ISP may take that user through a redirect via an […]

Clicks That Cost: How Google Made Over $32 Billion Last Year

In the past four quarters, Google made a whopping $32.2 billion in advertising revenues. Today, WordStream, a provider of search marketing software, published a nice infographic showing the twenty most expensive keyword categories in AdWords. At the top of the list is “insurance”, with a top CPC (cost per click) of almost $55. There are […]

The 7 Habits of Highly Effective Emailers

How often does this happen? You start the day with great intentions for barreling through a list of priorities. But at quitting time, you’ve only accomplished one: getting (most of) your email answered and filed. You congratulate yourself on having done that, though a nagging voice in the back of your head whispers that, really, […]