“How can I get more website visitors?” This is one of the most common questions I hear from clients, frustrated at the lack of business their website brings them. Often, there isn’t much wrong with the site itself — it’s professionally designed, and the portfolio is full of gorgeous work. But it just sits there, […]
Tag Archives: Content Marketing
SEO Tips: Optimizing For Multiple Keywords On One Page
When you began learning SEO, someone probably told you not to optimize a webpage for more than two or three queries. At the 101 level, treating each keyword with the same reverence makes a lot of sense. It is easier to teach and execute. Now, at the 303 level, we want to wring out every […]
Clicks That Cost: How Google Made Over $32 Billion Last Year
In the past four quarters, Google made a whopping $32.2 billion in advertising revenues. Today, WordStream, a provider of search marketing software, published a nice infographic showing the twenty most expensive keyword categories in AdWords. At the top of the list is “insurance”, with a top CPC (cost per click) of almost $55. There are […]
Branded content: Shoveling sh*t or fostering solutions?
The concept of branded content isn’t new; even as the pervasiveness of the digital lifestyle has given rise to the social consumer to provide brands with new channels of access, delivery formats, and greater self-initiated reach. The underlying premise is that brands using these social media tactics are an authority in their space. Yet, there’s […]
5 Reasons Why Content Marketing IS The New SEO
Given Google and Bing’s recent revelation that social media is now a factor in determining website rankings, content marketing should be considered the number one search engine optimization strategy. For inbound marketers this totally makes sense, because frequently publishing high quality content and distributing it via social media is the best way to take advantage […]
New Internet SEO Technology Changing the Face of Real Estate
Agents spend thousands of dollars and more to pay for SEO work and marketing to get first page rankings for a few major keywords in Google, Yahoo and other major search engines. Pay per click offers some traffic, but the costs can get expensive and many agents are not happy with the results they get. […]