5 reasons businesses fail with social media

As someone who helps businesses with their social media presence, I’m here to tell you how your business can be successful on the social web. However, no matter how many tips and tricks I give you, some businesses are destined to fail online. Why? Here are five common reasons I see business crash and burn […]

Insane Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now

Maybe this is the reason General Motors went “mental” and pulled its Facebook ad budget. Digital marketing is confusing—really confusing—as this insane graphic shows (below). Trying to navigate through the various new social media categories, blogs, sharing sites, and social media firms is an absolute mess. This depiction of the digital marketing landscape was shown at […]

Protecting Your Passwords and Your Privacy on Facebook

For a lot of Facebook users out there the matter of Privacy and Security on their public pages is something that “others are supposed to deal with”. Well, no so fast… It is a personal responsibility to know the good, the bad and the ugly (especially the ugly) every time when you deal with public […]

Checklist: Is your business ready for social media?

It’s no secret that social media continues to grow in popularity. In fact, latest research shows that 54 percent of Americans over the age of 12 use Facebook and more than 40 percent see tweets through the media on a daily basis. Businesses would be wise to take advantage of this opportunity. But if you’re […]

Companies struggle to manage customer feedback on Twitter, Facebook

With employee and customer feedback coming from phone calls, Twitter, Facebook, emails and other sources, companies can often get confused as to how to manage this information. And customer expectations are mounting. Information technology management is a problem for many businesses now that there are so many different forms of feedback. Nowadays, customers expect a […]