5 Tips to Empower Your Email Marketing

Email is has proven to be a very effective way to drive engagement with consumers. Here are five things to ask yourself in order to create an email campaign that will drive maximum engagement. 1. Is it Easy on the Eyes? Make sure that you have less text that is spaced out and that your […]

Facebook losing on customer satisfaction

It’s got rivals beat on market penetration, but Facebook is getting low marks for satisfaction in a new customer-satisfaction survey, and that has one analyst firm suggesting that Mark Zuckerberg and company better watch their backs. Facebook scored 61 out of 100 on a satisfaction scale released today as part of the American Customer Satisfaction […]

Can negative SEO really get your site penalized?

On April 24, Google introduced its Penguin update — a change to its algorithm that attempted to rectify issues associated with websites rich in low-quality links. These low-quality links include sponsored links, links referring back to unrelated websites, and those that refer back to sites whose anchor text repeat the same keywords, for example. In […]

More than half of senior citizens now use the Internet

More than half of Americans who are 65 or older now use the Internet or email. That’s the first time data have shown more than 50 percent of seniors going online. This study, by the Pew Research Center, found that 53 percent of older Americans use the Internet or email. And just over a third […]

How recent Facebook updates impact your business

Once again Facebook is rolling out new brand-focused features for Pages, this time making a play at a number of third-party apps like Hootsuite and Tweetdeck with the introduction of Admin Roles and Scheduled Posts today on the site. Admin Roles Page Managers can assign an admin to one of five unique roles, Manager, Content […]

What to Do With Antisocial Media

Social media allows companies to get customer feedback more readily than ever. But there are both hazards and opportunities in working with socially empowered customers. No matter what you think of your company’s customer service, its product, or its image, you’re going to get feedback, not all of it positive, online. When this happens, keep […]