More than half of senior citizens now use the Internet

More than half of Americans who are 65 or older now use the Internet or email. That’s the first time data have shown more than 50 percent of seniors going online. This study, by the Pew Research Center, found that 53 percent of older Americans use the Internet or email. And just over a third […]

5 Reasons Why Content Marketing IS The New SEO

Given Google and Bing’s recent revelation that social media is now a factor in determining website rankings, content marketing should be considered the number one search engine optimization strategy. For inbound marketers this totally makes sense, because frequently publishing high quality content and distributing it via social media is the best way to take advantage […]

Microsoft Bing Beat Google in Social in 2010

Bing may be well behind Google in the search market, but it has trumped Google in social software tools, thanks to its Liked Results deal with Facebook. Microsoft recently began indexing Facebook user profiles to surface contacts that are relevant to the searcher. The company also added Liked Results, displaying the Websites and links “liked” […]

Could Facebook be bluffing on search-engine plans?

Facebook this week announced a major partnership with Bing. Your Facebook connections now affect the search results delivered by Microsoft’s search engine. The update means that a box will be added to Bing search results showing relevant Web links that have been “liked” by your Facebook friends. What’s more, when you search for a name, […]