SEO Beats PPC & Social Media For Generating Leads

SEO is the number one source of leads for both B2C and B2B marketers, beating out both PPC and social media marketing in a recent survey of online marketers. But more of those surveyed say they plan to increase their social media marketing budgets in 2012, ahead of SEO and PPC. More Information For more […]

Why the QR code is failing

They have become the standard violator appearing on advertising; in the corner of print ads, across billboards, on buses, or in pieces of direct mail. You’ve seen them; that little block of even littler squares. Unfortunately the technology behind QR codes was not invented for advertising and marketing; we are just co-opting its usage, and […]

Want to put all your efforts in Social Media? Think again…

A company’s website – not Social Media – is critical to online sales. In fact, company websites are the No. 1 source of online sales and seven times more effective than social media at customer acquisition, according to an article on ZDnet based on a joint study by marketing technology company Demandbase and online business […]

4 Creative Ways to Attract More Visitors to Your Website

“How can I get more website visitors?” This is one of the most common questions I hear from clients, frustrated at the lack of business their website brings them. Often, there isn’t much wrong with the site itself — it’s professionally designed, and the portfolio is full of gorgeous work. But it just sits there, […]

Why you Should NOT Check Personal Email at Work

With technology and social networking playing an increasing role in the workplace, various legal cases are popping up regarding trade secret violations, privacy and social media as a whole. Michael Droke, co-department head of the Labor and Employment Group at Seattle law firm Dorsey & Whitney LLP, talks about how companies can protect themselves from […]

What Can Social Media Tell Us About American Society?

America is obsessed with its social media tools – more than half of all Americans have a social networking profile. But what does social media tell us about American society? Is our use of social tools a reflection of our interests and behaviors? Apparently we Americans have a lot to say (48% of all bloggers […]