On April 24, Google introduced its Penguin update — a change to its algorithm that attempted to rectify issues associated with websites rich in low-quality links. These low-quality links include sponsored links, links referring back to unrelated websites, and those that refer back to sites whose anchor text repeat the same keywords, for example. In […]
More than half of senior citizens now use the Internet
More than half of Americans who are 65 or older now use the Internet or email. That’s the first time data have shown more than 50 percent of seniors going online. This study, by the Pew Research Center, found that 53 percent of older Americans use the Internet or email. And just over a third […]
Internet traffic to soar (will quadruple in four years)
The amount of Internet traffic will quadruple over the next four years. That’s the prediction contained in Cisco Systems’ (Nasdaq: CSCO) annual Visual Networking Index Forecast, the company’s ongoing initiative to forecast and analyze Internet Protocol (IP) networking growth and trends worldwide. The index predicts annual global IP traffic to be 1.3 zettabytes by 2016. […]
How recent Facebook updates impact your business
Once again Facebook is rolling out new brand-focused features for Pages, this time making a play at a number of third-party apps like Hootsuite and Tweetdeck with the introduction of Admin Roles and Scheduled Posts today on the site. Admin Roles Page Managers can assign an admin to one of five unique roles, Manager, Content […]
What to Do With Antisocial Media
Social media allows companies to get customer feedback more readily than ever. But there are both hazards and opportunities in working with socially empowered customers. No matter what you think of your company’s customer service, its product, or its image, you’re going to get feedback, not all of it positive, online. When this happens, keep […]
5 reasons businesses fail with social media
As someone who helps businesses with their social media presence, I’m here to tell you how your business can be successful on the social web. However, no matter how many tips and tricks I give you, some businesses are destined to fail online. Why? Here are five common reasons I see business crash and burn […]