There are many different ways to run a business online, and methods will vary depending on the industry, the target customer, and many other factors. Marketers are often concerned with gaining online exposure, increasing visibility, and attracting web traffic, but the ultimate (occasionally overlooked) goal for all online businesses is not simply generating interest — it’s generating […]
How To Brand and Grow Your Company Through Marketing
Companies want to grow. Obvious statement, right? This is the reason why we all have jobs as marketers; companies need to grow and they need people who understand how to do that. […] Produce content As Will Critchlow said, you don’t have to have money, but you do have to have one of these: Time […]
5 Tips to Empower Your Email Marketing
Email is has proven to be a very effective way to drive engagement with consumers. Here are five things to ask yourself in order to create an email campaign that will drive maximum engagement. 1. Is it Easy on the Eyes? Make sure that you have less text that is spaced out and that your […]
How To Hide Your Personal Information On Facebook
In the age of the Internet, privacy is a luxury and you have to constantly be on your heels to maintain it. Facebook makes it particularly hard for users to guard their personal data. Despite many changes, Facebook privacy settings remain complicated. Moreover, past updates have unexpectedly made previously private information available to the public. […]
SEO Isn’t What You Think It Is
Updates to Google’s algorithms mean that social engagement, rather than search engine trickery, yields top results. Marketers are buzzing from the aftershocks of Google’s recent most updates, code-named Panda and Penguin. Panda, which launched around February of 2011, started using artificial intelligence in new ways to enforce the best practices guidelines Google had long provided […]
Facebook losing on customer satisfaction
It’s got rivals beat on market penetration, but Facebook is getting low marks for satisfaction in a new customer-satisfaction survey, and that has one analyst firm suggesting that Mark Zuckerberg and company better watch their backs. Facebook scored 61 out of 100 on a satisfaction scale released today as part of the American Customer Satisfaction […]