To some people, a brand is just a label they pay for on an overpriced running shoe or makeup product. Marketers from these companies know better. They’ve worked hard to build the image of the company into something consumers not only like, but they can trust. “A brand is more than just a logo. It […]
Be A Leader In Your Industry: Help Others
Think about the qualities that define industry leaders. They are knowledgeable, well-connected, credible, and amiable — among other things. And, because of these traits, they’re always in a position to help others in the industry. (Whether they actually do or not is another story.) It’s this potential to help that contributes to a leader’s authority […]
Build a Better Relationship with your SEO Provider
After running a link agency for the past few years, I can safely say that some clients are easy to work with and some are nightmares. I can also say that the ones who are easy and fun to work with are the ones that truly bring out my passion for the work that we […]
Browser Trends January 2014: a Yearly Review
2013 was a year of relative stability in the browser world. The biggest disruption was Opera switching rendering engines but that had little impact on usage. The five main vendors continued to release good-quality browsers. It rarely matters which your users choose — and nor should it. StatCounter’s latest figures reveal the winners and losers […]
Average Web Page Weights Increases
The HTTP Archive Report has published their end-of-year technology statistics which collate information from 300,000 of the web’s most popular websites. Average page weight has bloated by 32% in one year to reach more than 1,700Kb — or 1.7Mb — and now comprises 96 individual HTTP requests. It’s worse than the staggering 30% increase in […]
Designing A Website For 2014
It’s been about five years since the last redesign of my website, Hitched. A lot has changed since then, most particularly the rise of mobile. While we made sure our website was mobile compatible all those years ago, it wasn’t (and still isn’t) optimized for smaller screens. Needless to say, we’re working pretty hard to […]