Branded content: Shoveling sh*t or fostering solutions?

The concept of branded content isn’t new; even as the pervasiveness of the digital lifestyle has given rise to the social consumer to provide brands with new channels of access, delivery formats, and greater self-initiated reach. The underlying premise is that brands using these social media tactics are an authority in their space. Yet, there’s […]

Secrets to Building a Good Website

Your website is no Starbucks—that is, you don’t have the surefire benefit of a habit-forming chemical additive to keep readers elbowing their way on to your homepage as if you were giving away, say, Iced Grande Skinny Mocha Lattes (one cream, two sugars, please). But it doesn’t mean your content can’t be equally addictive. Want […]

Egypt – Pressures for Change & the Social Media Impact

What is happening in Egypt is not just a revolution. It is the result of socio-cultural change that has been in motion for longer than the 30 years reign of Mobarak. This change has been amplified by the development of social media like Twitter, Facebook, and Blogs. The Jasmin Revolution in Tunisia, an apparently uncoordinated […]

Report: Facebook

The more ‘friends’ people have on Facebook the more likely they are to be stressed out and anxious, according to a new study. Psychologists from Edinburgh Napier University in Scotland studied students’ use of the Palo Alto-based social media Web site and concluded that for a significant number of Facebook users the negative effects of […]

How To Check If Someone Else Is Accessing Your FB Account

What’s the number one issue people have with Facebook? That’s right, privacy. Ever since there’s been a Facebook, people have been voicing their privacy concerns about it. So what’s the problem now? Nothing, technically. In fact, Facebook has recently given us a way to see if someone else has been accessing our Facebook accounts (without […]

5 Reasons Why Content Marketing IS The New SEO

Given Google and Bing’s recent revelation that social media is now a factor in determining website rankings, content marketing should be considered the number one search engine optimization strategy. For inbound marketers this totally makes sense, because frequently publishing high quality content and distributing it via social media is the best way to take advantage […]