Q: “What exactly is SEO, why do I need it and how does it work. More importantly, what specifically do I need to do about SEO?”
A: Simply put, SEO is the process of optimizing your website by improving the internal (behind-the-scenes web techy stuff) and the external (web content, pages, images, etc.) setup in order to increase traffic to your site from search engines like Google.
For more information go to: http://www.entireweb.com/newsletter/archive/2011/ISSUE645.html