Once again Facebook is rolling out new brand-focused features for Pages, this time making a play at a number of third-party apps like Hootsuite and Tweetdeck with the introduction of Admin Roles and Scheduled Posts today on the site.
Page Managers can assign an admin to one of five unique roles, Manager, Content Creator, Moderator, Advertiser, and Insights Analyst. By default, all admins are managers.
One of the biggest hurdles for any business to overcome is the time and resources needed to push content out on Facebook. Now with scheduled posts right inside Facebook, brands can focus on content (and spend more time) on the platform.
To schedule a post, enter your status update, then select the clock icon. Options asking for year, month, day, hour, then minute all appear as scheduling parameters.
For many brands, especially global corporations, there are multiple agencies working on one social media strategy. The ability to add an admin and set them only to create ads is a huge step for increasing the workflow and collaborative process between brands and their agencies. With the ease of collaboration in place, marketers and social managers will have more time to focus on the quality and creativity of the content they bring…further increasing the value of a Page to a fan, which in turn increases the value of a Page to brand.