Build a Better Relationship with your SEO Provider

After running a link agency for the past few years, I can safely say that some clients are easy to work with and some are nightmares. I can also say that the ones who are easy and fun to work with are the ones that truly bring out my passion for the work that we […]

Average Web Page Weights Increases

The HTTP Archive Report has published their end-of-year technology statistics which collate information from 300,000 of the web’s most popular websites. Average page weight has bloated by 32% in one year to reach more than 1,700Kb — or 1.7Mb — and now comprises 96 individual HTTP requests. It’s worse than the staggering 30% increase in […]

Designing A Website For 2014

It’s been about five years since the last redesign of my website, Hitched. A lot has changed since then, most particularly the rise of mobile. While we made sure our website was mobile compatible all those years ago, it wasn’t (and still isn’t) optimized for smaller screens. Needless to say, we’re working pretty hard to […]

Marketing Trends Small Businesses Need To Know

Recent research suggests two main trends for small businesses working to build their online presence have emerged; mobile optimization and content creation. These two trends support other statistics showing small business marketers are moving to invest more in digital marketing during 2013 and why you should focus on mobile and content today. At the end […]

Why HTML-based apps don’t work

So you want to build an app. You’re thinking if you do it in HTML, you can take your existing skills and port it to other platforms? You’re in for a rough time… That whole “build hybrid apps using HTML5, trust us, it’ll work as well as native” thing? Turns out it doesn’t. There have […]

How to Craft Phenomenal SEO Landing Pages

When it comes to landing pages, most of the talk, tips, and advice revolves around creating landing pages for paid search. SEO landing pages, on the other hand, don’t get as much press, which is odd considering they’re twice as hard to master. You see, unlike PPC landing pages where the lone objective is to […]

The Anatomy of an Effective Landing Page

There are many different ways to run a business online, and methods will vary depending on the industry, the target customer, and many other factors. Marketers are often concerned with gaining online exposure, increasing visibility, and attracting web traffic, but the ultimate (occasionally overlooked) goal for all online businesses is not simply generating interest — it’s generating […]

Can negative SEO really get your site penalized?

On April 24, Google introduced its Penguin update — a change to its algorithm that attempted to rectify issues associated with websites rich in low-quality links. These low-quality links include sponsored links, links referring back to unrelated websites, and those that refer back to sites whose anchor text repeat the same keywords, for example. In […]