The job of a CEO is never easy, but it’s even harder while navigating through a global pandemic. Your make-or-break decisions are impossible without all the skills, diverse perspectives and available data. You probably receive no shortage of advice from your staff, friends and even your spouse, but it might not be the best guidance […]
Category Archives: Choose your News
Concerned About Copyright? A Guide For Legally Using Images On The Web
Every creation is copyrighted by default. If in doubt whether or not you can use it, ask the creator. If you cannot identify the copyright owner, better don’t use the material. And if you do use someone else’s work, whether with explicit permission or based on a generic license, be sure to credit your source. […]
An SEO Diamond in the Rough: Online Reviews
There are a myriad of Search Engine Optimization (SEO) practices to look at when trying to improve the local search engine rankings for your business. Google, Bing and Yahoo each have their own algorithms that attempt to bring the user the most relevant and useful information possible when performing a search, but one relatively new […]
Content Marketing is the Branding Game Changer
To some people, a brand is just a label they pay for on an overpriced running shoe or makeup product. Marketers from these companies know better. They’ve worked hard to build the image of the company into something consumers not only like, but they can trust. “A brand is more than just a logo. It […]
Be A Leader In Your Industry: Help Others
Think about the qualities that define industry leaders. They are knowledgeable, well-connected, credible, and amiable — among other things. And, because of these traits, they’re always in a position to help others in the industry. (Whether they actually do or not is another story.) It’s this potential to help that contributes to a leader’s authority […]
Build a Better Relationship with your SEO Provider
After running a link agency for the past few years, I can safely say that some clients are easy to work with and some are nightmares. I can also say that the ones who are easy and fun to work with are the ones that truly bring out my passion for the work that we […]