Diversity is innovative potential. To activate this potential, leaders must understand the underlying process through which diversity leads to innovation. One early requirement is to loosen traditional views of leadership based in command and control. This creates mental space to consider an organization as an ecology of innovation. An ecology is a system of difference. […]
Category Archives: Marketing
Life Will Not Be The Same (YouTube Video)
There Is No Going Back to Normal: Click and Watch the Video Below
5 Minutes for the NEXT 50 Years of Your LIFE (YouTube Video)
A must watch – Click on the video below:
Content Marketing is the Branding Game Changer
To some people, a brand is just a label they pay for on an overpriced running shoe or makeup product. Marketers from these companies know better. They’ve worked hard to build the image of the company into something consumers not only like, but they can trust. “A brand is more than just a logo. It […]
Marketing Trends Small Businesses Need To Know
Recent research suggests two main trends for small businesses working to build their online presence have emerged; mobile optimization and content creation. These two trends support other statistics showing small business marketers are moving to invest more in digital marketing during 2013 and why you should focus on mobile and content today. At the end […]
How personalized emails inspire shoppers to take action (like spend money)
The UpTake: E-commerce sites might think that email is an old-fashioned way to reach customers, but with the ability to make these missives personalized, that’s all changed. While organic search is still the leading way for customers to find e-commerce sites and pull out their credit cards to buy, a new study by online retail […]