Five steps for growing your social marketing engagement

Atlanta Business Chronicle has just kicked off Social Madness, a contest recognizing companies that have shown significant increases in their social presence. To complement this initiative, we put together five important steps for companies to grow their social engagement. Social is taking on a critical role in marketing. In fact, it’s swiftly becoming the connective […]

Google+ Rolls Out New Look

Google announced on Wednesday that it is rolling out a significant redesign for its social networking platform Google+, which will allow users to create a more customized experience on the site. The company said it will introduce a variety of new features to the site in the next few days, from customizing apps and the […]

For Social Media Marketers, SEO Is Much More Popular Than PPC

Social media marketers are much more likely to also use SEO in their marketing efforts than PPC, according to a new survey out today. Social Media Examiner announced the results of its fourth annual survey, which this year had replies from more than 3,800 social media marketers around the world. When asked what other marketing […]

How Google’s +1 Button Affects SEO

Since the days of Google Buzz, the +1 button has been a mystery to users and content producers alike. It’s different from Facebook’s “Like” button, in that it doesn’t directly share content to a user’s social stream. But the cultivation of a social graph has long been the goal of Google, and its connection to […]

4 Creative Ways to Attract More Visitors to Your Website

“How can I get more website visitors?” This is one of the most common questions I hear from clients, frustrated at the lack of business their website brings them. Often, there isn’t much wrong with the site itself — it’s professionally designed, and the portfolio is full of gorgeous work. But it just sits there, […]

Why you Should NOT Check Personal Email at Work

With technology and social networking playing an increasing role in the workplace, various legal cases are popping up regarding trade secret violations, privacy and social media as a whole. Michael Droke, co-department head of the Labor and Employment Group at Seattle law firm Dorsey & Whitney LLP, talks about how companies can protect themselves from […]