The Government Would Like to Keep Reading Your E-Mail

The scandal that brought down General David Petraeus this fall contained a miniscandal within it: just how easy it is for the FBI to read people’s e-mail. If Petraeus and his biographer Paula Broadwell had communicated about their extramarital affair solely by telephone, their exchanges might have remained secret. But e-mail does not get the […]

Protect Yourself from “Phishing”

Dear Online Community: Email systems have recently experienced a higher and higher volumes of successful “Phishing” attempts that have resulted in a number of compromised online accounts. As is the case with most email service providers, a lot of email accounts are frequently targeted for this type of fraud, which can often result in outright […]

How To Brand and Grow Your Company Through Marketing

Companies want to grow. Obvious statement, right? This is the reason why we all have jobs as marketers; companies need to grow and they need people who understand how to do that. […] Produce content As Will Critchlow said, you don’t have to have money, but you do have to have one of these: Time […]

5 Tips to Empower Your Email Marketing

Email is has proven to be a very effective way to drive engagement with consumers. Here are five things to ask yourself in order to create an email campaign that will drive maximum engagement. 1. Is it Easy on the Eyes? Make sure that you have less text that is spaced out and that your […]

Why you Should NOT Check Personal Email at Work

With technology and social networking playing an increasing role in the workplace, various legal cases are popping up regarding trade secret violations, privacy and social media as a whole. Michael Droke, co-department head of the Labor and Employment Group at Seattle law firm Dorsey & Whitney LLP, talks about how companies can protect themselves from […]

The 7 Habits of Highly Effective Emailers

How often does this happen? You start the day with great intentions for barreling through a list of priorities. But at quitting time, you’ve only accomplished one: getting (most of) your email answered and filed. You congratulate yourself on having done that, though a nagging voice in the back of your head whispers that, really, […]

Transformation of e-mail is under way

The rapid rise of other forms of electronic communication are transforming e-mail from a stand-alone application into one that incorporates mobile text, chat, instant messaging, Facebook, Twitter and online document sharing. One measure of that transformation is Facebook’s move last month to roll out a “modern messaging system” built atop the company’s wildly popular social-networking […]