Updates to Google’s algorithms mean that social engagement, rather than search engine trickery, yields top results. Marketers are buzzing from the aftershocks of Google’s recent most updates, code-named Panda and Penguin. Panda, which launched around February of 2011, started using artificial intelligence in new ways to enforce the best practices guidelines Google had long provided […]
Author Archive: Administrator
Facebook losing on customer satisfaction
It’s got rivals beat on market penetration, but Facebook is getting low marks for satisfaction in a new customer-satisfaction survey, and that has one analyst firm suggesting that Mark Zuckerberg and company better watch their backs. Facebook scored 61 out of 100 on a satisfaction scale released today as part of the American Customer Satisfaction […]
Can negative SEO really get your site penalized?
On April 24, Google introduced its Penguin update — a change to its algorithm that attempted to rectify issues associated with websites rich in low-quality links. These low-quality links include sponsored links, links referring back to unrelated websites, and those that refer back to sites whose anchor text repeat the same keywords, for example. In […]
More than half of senior citizens now use the Internet
More than half of Americans who are 65 or older now use the Internet or email. That’s the first time data have shown more than 50 percent of seniors going online. This study, by the Pew Research Center, found that 53 percent of older Americans use the Internet or email. And just over a third […]
Internet traffic to soar (will quadruple in four years)
The amount of Internet traffic will quadruple over the next four years. That’s the prediction contained in Cisco Systems’ (Nasdaq: CSCO) annual Visual Networking Index Forecast, the company’s ongoing initiative to forecast and analyze Internet Protocol (IP) networking growth and trends worldwide. The index predicts annual global IP traffic to be 1.3 zettabytes by 2016. […]
How recent Facebook updates impact your business
Once again Facebook is rolling out new brand-focused features for Pages, this time making a play at a number of third-party apps like Hootsuite and Tweetdeck with the introduction of Admin Roles and Scheduled Posts today on the site. Admin Roles Page Managers can assign an admin to one of five unique roles, Manager, Content […]