Every creation is copyrighted by default. If in doubt whether or not you can use it, ask the creator. If you cannot identify the copyright owner, better don’t use the material. And if you do use someone else’s work, whether with explicit permission or based on a generic license, be sure to credit your source. […]
Author Archives: Administrator
An SEO Diamond in the Rough: Online Reviews
There are a myriad of Search Engine Optimization (SEO) practices to look at when trying to improve the local search engine rankings for your business. Google, Bing and Yahoo each have their own algorithms that attempt to bring the user the most relevant and useful information possible when performing a search, but one relatively new […]
Content Marketing is the Branding Game Changer
To some people, a brand is just a label they pay for on an overpriced running shoe or makeup product. Marketers from these companies know better. They’ve worked hard to build the image of the company into something consumers not only like, but they can trust. “A brand is more than just a logo. It […]
Be A Leader In Your Industry: Help Others
Think about the qualities that define industry leaders. They are knowledgeable, well-connected, credible, and amiable — among other things. And, because of these traits, they’re always in a position to help others in the industry. (Whether they actually do or not is another story.) It’s this potential to help that contributes to a leader’s authority […]
Browser Trends January 2014: a Yearly Review
2013 was a year of relative stability in the browser world. The biggest disruption was Opera switching rendering engines but that had little impact on usage. The five main vendors continued to release good-quality browsers. It rarely matters which your users choose — and nor should it. StatCounter’s latest figures reveal the winners and losers […]
Average Web Page Weights Increases
The HTTP Archive Report has published their end-of-year technology statistics which collate information from 300,000 of the web’s most popular websites. Average page weight has bloated by 32% in one year to reach more than 1,700Kb — or 1.7Mb — and now comprises 96 individual HTTP requests. It’s worse than the staggering 30% increase in […]
Designing A Website For 2014
It’s been about five years since the last redesign of my website, Hitched. A lot has changed since then, most particularly the rise of mobile. While we made sure our website was mobile compatible all those years ago, it wasn’t (and still isn’t) optimized for smaller screens. Needless to say, we’re working pretty hard to […]
Marketing Trends Small Businesses Need To Know
Recent research suggests two main trends for small businesses working to build their online presence have emerged; mobile optimization and content creation. These two trends support other statistics showing small business marketers are moving to invest more in digital marketing during 2013 and why you should focus on mobile and content today. At the end […]