“How can I get more website visitors?” This is one of the most common questions I hear from clients, frustrated at the lack of business their website brings them. Often, there isn’t much wrong with the site itself — it’s professionally designed, and the portfolio is full of gorgeous work. But it just sits there, in an obscure corner of the Internet, being quietly ignored. Taking a website from zero to a few hundred or even a few thousand visitors a month is not easy, but it’s eminently doable — as long as you recognize a harsh truth about the Internet:
“The online world is an attention economy. Attention is finite, and therefore scarce. So if you want people to pay attention to you, you need to earn it.”
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