Secrets to Building a Good Website

Your website is no Starbucks—that is, you don’t have the surefire benefit of a habit-forming chemical additive to keep readers elbowing their way on to your homepage as if you were giving away, say, Iced Grande Skinny Mocha Lattes (one cream, two sugars, please). But it doesn’t mean your content can’t be equally addictive. Want […]

5 Reasons Why Content Marketing IS The New SEO

Given Google and Bing’s recent revelation that social media is now a factor in determining website rankings, content marketing should be considered the number one search engine optimization strategy. For inbound marketers this totally makes sense, because frequently publishing high quality content and distributing it via social media is the best way to take advantage […]

All About SEO – Frequently Asked Questions

Q: “What exactly is SEO, why do I need it and how does it work. More importantly, what specifically do I need to do about SEO?” A: Simply put, SEO is the process of optimizing your website by improving the internal (behind-the-scenes web techy stuff) and the external (web content, pages, images, etc.) setup in […]

EU Chews on Web Cookies

Seeking to be a leader in protecting online privacy, the European Union last year passed a law requiring companies to obtain consent from Web users when tracking files such as cookies are placed on users’ computers. Europe’s effort to regulate online “cookies” is crumbling, exposing how tough it is to curb the practice of tracking […]

Websites Rein In Tracking Tools

Major websites are moving to limit the number of tracking technologies like “cookies” spreading on their sites, hoping to keep lucrative data about visitors for themselves—and avoid privacy risks. More sites are counting the number of tracking tools—software that can clandestinely monitor people’s activities online—that are being installed on the computers of people who visit […]