A company’s website – not Social Media – is critical to online sales. In fact, company websites are the No. 1 source of online sales and seven times more effective than social media at customer acquisition, according to an article on ZDnet based on a joint study by marketing technology company Demandbase and online business […]
Tag Archives: Web Strategy
Why search still trumps social
There’s a growing tendency to judge a website’s performance not just on the number of visitors it generates, but the amount of time people spend on a site. The question is what are people doing and why are they doing it? Don’t just fish where the fish are — fish where the fish are hungry. […]
Branded content: Shoveling sh*t or fostering solutions?
The concept of branded content isn’t new; even as the pervasiveness of the digital lifestyle has given rise to the social consumer to provide brands with new channels of access, delivery formats, and greater self-initiated reach. The underlying premise is that brands using these social media tactics are an authority in their space. Yet, there’s […]
Egypt – Pressures for Change & the Social Media Impact
What is happening in Egypt is not just a revolution. It is the result of socio-cultural change that has been in motion for longer than the 30 years reign of Mobarak. This change has been amplified by the development of social media like Twitter, Facebook, and Blogs. The Jasmin Revolution in Tunisia, an apparently uncoordinated […]
5 Reasons Why Content Marketing IS The New SEO
Given Google and Bing’s recent revelation that social media is now a factor in determining website rankings, content marketing should be considered the number one search engine optimization strategy. For inbound marketers this totally makes sense, because frequently publishing high quality content and distributing it via social media is the best way to take advantage […]
Fresh Out of Web Addresses
Just as there is a limit on the number of telephone numbers, there is also a finite number of Internet (IP) addresses. Every device, such as mobile phones and laptops, and every Web site gets its own unique number. What happens when the current IP addresses run out? That’s where the new Internet addressing system, […]