Social Media Landscape Nowadays

An SEO Diamond in the Rough: Online Reviews

There are a myriad of Search Engine Optimization (SEO) practices to look at when trying to improve the local search engine rankings for your business. Google, Bing and Yahoo each have their own algorithms that attempt to bring the user the most relevant and useful information possible when performing a search, but one relatively new […]

Google Takes Another Bite Out of SEO: Keywords

For search engine marketers — and the companies who depend on them — things just got a little tougher. SEO companies, most still reeling from the impact of Google’s Panda and Penguin updates, aren’t going to like what the CEO of LinkSmart reported in Forbes on Jan. 22. It’s not just links that are taking […]

How to Craft Phenomenal SEO Landing Pages

When it comes to landing pages, most of the talk, tips, and advice revolves around creating landing pages for paid search. SEO landing pages, on the other hand, don’t get as much press, which is odd considering they’re twice as hard to master. You see, unlike PPC landing pages where the lone objective is to […]

SEO Isn’t What You Think It Is

Updates to Google’s algorithms mean that social engagement, rather than search engine trickery, yields top results. Marketers are buzzing from the aftershocks of Google’s recent most updates, code-named Panda and Penguin. Panda, which launched around February of 2011, started using artificial intelligence in new ways to enforce the best practices guidelines Google had long provided […]

Can negative SEO really get your site penalized?

On April 24, Google introduced its Penguin update — a change to its algorithm that attempted to rectify issues associated with websites rich in low-quality links. These low-quality links include sponsored links, links referring back to unrelated websites, and those that refer back to sites whose anchor text repeat the same keywords, for example. In […]

How to Prep Your SEO for Google

Three simple steps to ensure the new Google algorithm doesn’t throw a wrench in your company’s search engine results. According to a statement released by Webimax, the new upcoming change in Google’s algorithm is expected to be the most substantial one in the history of Google search. More Information For more information go to: http://www.portfolio.com/resources/2012/03/19/steps-to-maximize-seo-with-new-google-algorithm

How Google’s +1 Button Affects SEO

Since the days of Google Buzz, the +1 button has been a mystery to users and content producers alike. It’s different from Facebook’s “Like” button, in that it doesn’t directly share content to a user’s social stream. But the cultivation of a social graph has long been the goal of Google, and its connection to […]

SEO Beats PPC & Social Media For Generating Leads

SEO is the number one source of leads for both B2C and B2B marketers, beating out both PPC and social media marketing in a recent survey of online marketers. But more of those surveyed say they plan to increase their social media marketing budgets in 2012, ahead of SEO and PPC. More Information For more […]