Social Media Landscape Nowadays

An SEO Diamond in the Rough: Online Reviews

There are a myriad of Search Engine Optimization (SEO) practices to look at when trying to improve the local search engine rankings for your business. Google, Bing and Yahoo each have their own algorithms that attempt to bring the user the most relevant and useful information possible when performing a search, but one relatively new […]

SEO Isn’t What You Think It Is

Updates to Google’s algorithms mean that social engagement, rather than search engine trickery, yields top results. Marketers are buzzing from the aftershocks of Google’s recent most updates, code-named Panda and Penguin. Panda, which launched around February of 2011, started using artificial intelligence in new ways to enforce the best practices guidelines Google had long provided […]

What to Do With Antisocial Media

Social media allows companies to get customer feedback more readily than ever. But there are both hazards and opportunities in working with socially empowered customers. No matter what you think of your company’s customer service, its product, or its image, you’re going to get feedback, not all of it positive, online. When this happens, keep […]

5 reasons businesses fail with social media

As someone who helps businesses with their social media presence, I’m here to tell you how your business can be successful on the social web. However, no matter how many tips and tricks I give you, some businesses are destined to fail online. Why? Here are five common reasons I see business crash and burn […]

The true value of social media

Last week’s hype surrounding the Facebook IPO centered almost entirely on the potential value of a user base approaching 1 billion people. Social media audiences and users have come to represent value. Coca-Cola alone has nearly 42 million Facebook fans, with almost half a million people talking about them at any given moment. Forty-two million […]

Insane Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now

Maybe this is the reason General Motors went “mental” and pulled its Facebook ad budget. Digital marketing is confusing—really confusing—as this insane graphic shows (below). Trying to navigate through the various new social media categories, blogs, sharing sites, and social media firms is an absolute mess. This depiction of the digital marketing landscape was shown at […]

Protecting Your Passwords and Your Privacy on Facebook

For a lot of Facebook users out there the matter of Privacy and Security on their public pages is something that “others are supposed to deal with”. Well, no so fast… It is a personal responsibility to know the good, the bad and the ugly (especially the ugly) every time when you deal with public […]

Checklist: Is your business ready for social media?

It’s no secret that social media continues to grow in popularity. In fact, latest research shows that 54 percent of Americans over the age of 12 use Facebook and more than 40 percent see tweets through the media on a daily basis. Businesses would be wise to take advantage of this opportunity. But if you’re […]