More than half of senior citizens now use the Internet

More than half of Americans who are 65 or older now use the Internet or email. That’s the first time data have shown more than 50 percent of seniors going online. This study, by the Pew Research Center, found that 53 percent of older Americans use the Internet or email. And just over a third […]

Internet traffic to soar (will quadruple in four years)

The amount of Internet traffic will quadruple over the next four years. That’s the prediction contained in Cisco Systems’ (Nasdaq: CSCO) annual Visual Networking Index Forecast, the company’s ongoing initiative to forecast and analyze Internet Protocol (IP) networking growth and trends worldwide. The index predicts annual global IP traffic to be 1.3 zettabytes by 2016. […]

How recent Facebook updates impact your business

Once again Facebook is rolling out new brand-focused features for Pages, this time making a play at a number of third-party apps like Hootsuite and Tweetdeck with the introduction of Admin Roles and Scheduled Posts today on the site. Admin Roles Page Managers can assign an admin to one of five unique roles, Manager, Content […]

What to Do With Antisocial Media

Social media allows companies to get customer feedback more readily than ever. But there are both hazards and opportunities in working with socially empowered customers. No matter what you think of your company’s customer service, its product, or its image, you’re going to get feedback, not all of it positive, online. When this happens, keep […]

5 reasons businesses fail with social media

As someone who helps businesses with their social media presence, I’m here to tell you how your business can be successful on the social web. However, no matter how many tips and tricks I give you, some businesses are destined to fail online. Why? Here are five common reasons I see business crash and burn […]

Insane Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now

Maybe this is the reason General Motors went “mental” and pulled its Facebook ad budget. Digital marketing is confusing—really confusing—as this insane graphic shows (below). Trying to navigate through the various new social media categories, blogs, sharing sites, and social media firms is an absolute mess. This depiction of the digital marketing landscape was shown at […]

Protecting Your Passwords and Your Privacy on Facebook

For a lot of Facebook users out there the matter of Privacy and Security on their public pages is something that “others are supposed to deal with”. Well, no so fast… It is a personal responsibility to know the good, the bad and the ugly (especially the ugly) every time when you deal with public […]

Checklist: Is your business ready for social media?

It’s no secret that social media continues to grow in popularity. In fact, latest research shows that 54 percent of Americans over the age of 12 use Facebook and more than 40 percent see tweets through the media on a daily basis. Businesses would be wise to take advantage of this opportunity. But if you’re […]