Social Media Landscape Nowadays

An SEO Diamond in the Rough: Online Reviews

There are a myriad of Search Engine Optimization (SEO) practices to look at when trying to improve the local search engine rankings for your business. Google, Bing and Yahoo each have their own algorithms that attempt to bring the user the most relevant and useful information possible when performing a search, but one relatively new […]

Average Web Page Weights Increases

The HTTP Archive Report has published their end-of-year technology statistics which collate information from 300,000 of the web’s most popular websites. Average page weight has bloated by 32% in one year to reach more than 1,700Kb — or 1.7Mb — and now comprises 96 individual HTTP requests. It’s worse than the staggering 30% increase in […]

5 Tips to Empower Your Email Marketing

Email is has proven to be a very effective way to drive engagement with consumers. Here are five things to ask yourself in order to create an email campaign that will drive maximum engagement. 1. Is it Easy on the Eyes? Make sure that you have less text that is spaced out and that your […]

5 reasons businesses fail with social media

As someone who helps businesses with their social media presence, I’m here to tell you how your business can be successful on the social web. However, no matter how many tips and tricks I give you, some businesses are destined to fail online. Why? Here are five common reasons I see business crash and burn […]

Protecting Your Passwords and Your Privacy on Facebook

For a lot of Facebook users out there the matter of Privacy and Security on their public pages is something that “others are supposed to deal with”. Well, no so fast… It is a personal responsibility to know the good, the bad and the ugly (especially the ugly) every time when you deal with public […]

Companies struggle to manage customer feedback on Twitter, Facebook

With employee and customer feedback coming from phone calls, Twitter, Facebook, emails and other sources, companies can often get confused as to how to manage this information. And customer expectations are mounting. Information technology management is a problem for many businesses now that there are so many different forms of feedback. Nowadays, customers expect a […]

The 7 Habits of Highly Effective Emailers

How often does this happen? You start the day with great intentions for barreling through a list of priorities. But at quitting time, you’ve only accomplished one: getting (most of) your email answered and filed. You congratulate yourself on having done that, though a nagging voice in the back of your head whispers that, really, […]