A wonderful Cincinnati-based initiative to empower healthcare innovation in our region! Innov8 for Health’s inaugural year was about getting this region’s entrepreneurs engaged in health care, an industry that has been slower than others to embrace a culture of innovation. The goal wasn’t to innovate for the sake of innovation. It was about solving real […]
Tag Archives: Communication
Protect Yourself from “Phishing”
Dear Online Community: Email systems have recently experienced a higher and higher volumes of successful “Phishing” attempts that have resulted in a number of compromised online accounts. As is the case with most email service providers, a lot of email accounts are frequently targeted for this type of fraud, which can often result in outright […]
How To Brand and Grow Your Company Through Marketing
Companies want to grow. Obvious statement, right? This is the reason why we all have jobs as marketers; companies need to grow and they need people who understand how to do that. […] Produce content As Will Critchlow said, you don’t have to have money, but you do have to have one of these: Time […]
5 Tips to Empower Your Email Marketing
Email is has proven to be a very effective way to drive engagement with consumers. Here are five things to ask yourself in order to create an email campaign that will drive maximum engagement. 1. Is it Easy on the Eyes? Make sure that you have less text that is spaced out and that your […]
Facebook losing on customer satisfaction
It’s got rivals beat on market penetration, but Facebook is getting low marks for satisfaction in a new customer-satisfaction survey, and that has one analyst firm suggesting that Mark Zuckerberg and company better watch their backs. Facebook scored 61 out of 100 on a satisfaction scale released today as part of the American Customer Satisfaction […]
Can negative SEO really get your site penalized?
On April 24, Google introduced its Penguin update — a change to its algorithm that attempted to rectify issues associated with websites rich in low-quality links. These low-quality links include sponsored links, links referring back to unrelated websites, and those that refer back to sites whose anchor text repeat the same keywords, for example. In […]