How to Craft Phenomenal SEO Landing Pages

When it comes to landing pages, most of the talk, tips, and advice revolves around creating landing pages for paid search. SEO landing pages, on the other hand, don’t get as much press, which is odd considering they’re twice as hard to master. You see, unlike PPC landing pages where the lone objective is to […]

The Government Would Like to Keep Reading Your E-Mail

The scandal that brought down General David Petraeus this fall contained a miniscandal within it: just how easy it is for the FBI to read people’s e-mail. If Petraeus and his biographer Paula Broadwell had communicated about their extramarital affair solely by telephone, their exchanges might have remained secret. But e-mail does not get the […]

Innov8 for Health ready for Year 2

A wonderful Cincinnati-based initiative to empower healthcare innovation in our region! Innov8 for Health’s inaugural year was about getting this region’s entrepreneurs engaged in health care, an industry that has been slower than others to embrace a culture of innovation. The goal wasn’t to innovate for the sake of innovation. It was about solving real […]

Protect Yourself from “Phishing”

Dear Online Community: Email systems have recently experienced a higher and higher volumes of successful “Phishing” attempts that have resulted in a number of compromised online accounts. As is the case with most email service providers, a lot of email accounts are frequently targeted for this type of fraud, which can often result in outright […]

The Anatomy of an Effective Landing Page

There are many different ways to run a business online, and methods will vary depending on the industry, the target customer, and many other factors. Marketers are often concerned with gaining online exposure, increasing visibility, and attracting web traffic, but the ultimate (occasionally overlooked) goal for all online businesses is not simply generating interest — it’s generating […]

How To Brand and Grow Your Company Through Marketing

Companies want to grow. Obvious statement, right? This is the reason why we all have jobs as marketers; companies need to grow and they need people who understand how to do that. […] Produce content As Will Critchlow said, you don’t have to have money, but you do have to have one of these: Time […]

5 Tips to Empower Your Email Marketing

Email is has proven to be a very effective way to drive engagement with consumers. Here are five things to ask yourself in order to create an email campaign that will drive maximum engagement. 1. Is it Easy on the Eyes? Make sure that you have less text that is spaced out and that your […]

How To Hide Your Personal Information On Facebook

In the age of the Internet, privacy is a luxury and you have to constantly be on your heels to maintain it. Facebook makes it particularly hard for users to guard their personal data. Despite many changes, Facebook privacy settings remain complicated. Moreover, past updates have unexpectedly made previously private information available to the public. […]