Companies struggle to manage customer feedback on Twitter, Facebook

With employee and customer feedback coming from phone calls, Twitter, Facebook, emails and other sources, companies can often get confused as to how to manage this information. And customer expectations are mounting. Information technology management is a problem for many businesses now that there are so many different forms of feedback. Nowadays, customers expect a […]

Five steps for growing your social marketing engagement

Atlanta Business Chronicle has just kicked off Social Madness, a contest recognizing companies that have shown significant increases in their social presence. To complement this initiative, we put together five important steps for companies to grow their social engagement. Social is taking on a critical role in marketing. In fact, it’s swiftly becoming the connective […]

Google+ Rolls Out New Look

Google announced on Wednesday that it is rolling out a significant redesign for its social networking platform Google+, which will allow users to create a more customized experience on the site. The company said it will introduce a variety of new features to the site in the next few days, from customizing apps and the […]

For Social Media Marketers, SEO Is Much More Popular Than PPC

Social media marketers are much more likely to also use SEO in their marketing efforts than PPC, according to a new survey out today. Social Media Examiner announced the results of its fourth annual survey, which this year had replies from more than 3,800 social media marketers around the world. When asked what other marketing […]

How Google’s +1 Button Affects SEO

Since the days of Google Buzz, the +1 button has been a mystery to users and content producers alike. It’s different from Facebook’s “Like” button, in that it doesn’t directly share content to a user’s social stream. But the cultivation of a social graph has long been the goal of Google, and its connection to […]